• 03.02.2023

What is Corporate Gifting and Why Is It Important?

Are you looking for a unique way to show appreciation and gratitude to your clients and employees? Corporate gifting is the perfect solution!

Whether you're looking to reward employees for their hard work or show thoughtfulness to customers, corporate gifting is an excellent way to show that you care.

With the right strategy, corporate gifts can help to strengthen relationships and foster loyalty. No wonder the global corporate gifting market has already reached a whopping $258 billion in 2022!

Explore the idea of corporate gifting, the benefits of corporate gifting, and how to make it work for your business!

What is Corporate Gifting?

Corporate gifting is the practice of exchanging gifts as a gesture of goodwill and to cultivate relationships with those who are important to your business.

The type of gift, the frequency, and the cost of the gift all depends on the company's budget and the relationship they have with the recipient. 

Corporate gifts can range from small tokens of appreciation such as chocolates and mugs to expensive items like high-end technology, clothing, or trips.

Did you know? According to a survey, gift cards were reported to be the most common corporate gift in 2020. And gift baskets were ranked second in the findings.

Types of Corporate Gifts

Types of Corporate Gifting

There are several types of corporate gifts you can consider, as we see below.

  1. Promotional gifts: These are items that are branded with a company's logo or message and are typically given away to customers or clients to promote the company and increase brand awareness. Examples include pens, key chains, and T-shirts.
  2. Appreciation gifts: These are corporate gifts for employees or customers given to show gratitude for their hard work, loyalty, or support. Examples include gift cards, personalized awards, or food baskets.
  3. Executive gifts: Such gifts are presented to high-level executives, such as board members or VIP clients, to express appreciation or build relationships. Examples include high-end gift baskets, personalized desk accessories, and luxury watches.
  4. Holiday gifts: As the name suggests, these gifts are offered during special occasions such as Christmas, Diwali, or New Year's Day. Examples include gift baskets, wine, or gift cards.
  5. Charity gifts: These are gifts given to charity on behalf of the company as a way to support a cause or community. Examples include donations to a local charity or a charity gift card.

When selecting a gift box, it's important to consider the recipient, the occasion, and the message the gift conveys. A well-chosen gift can strengthen relationships and build goodwill, while a poorly chosen gift can have the opposite effect.

Benefits of Corporate Gifting

Benefits of Corporate Gifting

The practice of corporate gifting has gained popularity over the years as it brings numerous benefits to businesses. Listed below are some of the amazing benefits of corporate gifting for your organization.

1. Improves Brand Recognition and Reputation

By giving corporate gifts, you can create a positive impression on the recipient, and this can lead to word-of-mouth recommendations, which can result in more customers. Not to mention, word of mouth can enhance the effectiveness of your marketing activities by 54%.

2. Enhances Customer Loyalty

Corporate gifting is also a powerful way to convey your gratitude to your clients and customers. By giving a thoughtful gift, you can build a personal connection with the recipient, which can augment customer loyalty.

3. Boosts Employee Morale and Motivation

Based on a 2021 report, 51% of employees feel disengaged at work. Corporate gifting can thus be an incredible way to supercharge employee engagement and morale. When employees feel valued, they are more likely to be motivated to work harder and remain loyal to your company. 

4. Helps Build Business Relationships

By investing in corporate gifts for clients, the company shows that it values client relationships and is willing to invest in them. This can lead to stronger business ties and potential opportunities in the future.

5. Increases Sales

Did you know that corporate gifting can also hike up your sales? When customers receive a gift, they are more likely to have a positive perception of your company, which can lead to repeat business and referrals. 

Creates a Positive Work Environment

When employees feel seen and rewarded, they are more likely to work collaboratively and be supportive of each other. By investing in corporate gifts for employees, you can foster an uplifting work environment. 

Helps to Stand out From the Competition

Corporate gifts can be tailored to the interests and preferences of the recipient, showing that you have taken the time to understand their needs and values. By offering unique and high-quality gifts, you can differentiate your company from competitors and make a lasting impression.

The Takeaway

Employee receiving Corporate Gift

Corporate gifting, or the practice of giving presents to clients, employees, or partners for various occasions, has gained popularity over the years. It brings numerous benefits to businesses, such as improved brand recognition and reputation, enhanced customer loyalty, increased employee morale and motivation, stronger business relationships, and more. 

All in all, giving corporate gifts is a critical aspect of business as it can help companies achieve their goals and strengthen their relationships with important stakeholders.

Unsure about what to gift? Explore our shop and select from the wide range of options available today!

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BoxUp Gifting was created in 2017 with the thought of crafting premium luxury gifts for every occasion, big or small to express appreciation and make someone feel valued. Our hampers are thoughtfully curated and personalized to each individual, ensuring that each one is truly special.

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