Client: Brandaid is an event management company that offers expertise in hosting and managing various events.
Objective: To curate a Diwali hamper for the employees of BrandAid. The hamper must
- Be a mix of edibles and keepsakes
- Be a fine balance between a traditional and modern Diwali hamper
Approach: The team from Brandaid had a vision for their Diwali hamper – simple, elegant, and eye-catching, while also being traditional and honoring the values and customs of the festival. They set to explore ideas for Diwali gifts that had both modern and traditional aesthetics. The team wanted to ensure that the hamper had dry fruits as they are a very important part of exchanging gifts on Diwali. The team explored multiple options for the tea light holders before they made the final decisions.
The final gift hamper box was a simple and elegant curation that celebrated the spirit of Diwali. The hamper had a set of two wooden tea light holders. These light holders were in a modern and geometric eye shape and can be used in multiple creative ways and styled in the house. To keep the traditions of Diwali going strong, the hamper had another tea light holder made from metal that was in the shape of a lotus. This metal holder has “petals” made from gold-painted metal sheets that give a traditional look to it. The hamper was completed with two jars of mixed crunchy nuts that had a healthy mix of nuts like raisins, almonds, cashews, and pistachios.
The most striking part of this hamper that made it unique and stand out is the outer packaging – the hamper was curated in a black color box. It’s not every day that the team at BoxUp Luxury Gifting curates Diwali hampers in black boxes, hence this hamper is truly a first-time for the team! The colors of the other products – the brown tones of the wood and the gold from the metal tea light holder complement the depth of the black box harmoniously.
From The Client: “We wanted to go with a simple box for our employees this Diwali and BoxUp Luxury Gifting was able to deliver exactly as per our needs. We wanted to take a bold step and use a black box as it best matched our company and logo, and we are very happy with the outcome. The products we chose stood out in the hamper and made a very striking visual appeal. Overall, very happy with the way the hamper turned out.”
Conclusion: This hamper was a strikingly unique Diwali hamper as it was assembled in a black box! Yes, the hamper was the first time a brand went with black color for Diwali, breaking away from usual norms and showcasing the elegance of black, instead of adhering to the usual norms associated with the color black. The hamper had gold elements that shone brightly against the depth of the black box, making this hamper truly one of a kind.